Authors: Haschke F, Klassen-Wigger P
Marketing-driven innovation in the field of pediatric nutrition, in particular in the infant formula segment is not sustainable. New benefits of products must be scientifically proven and safety and efficacy of new formulae established in clinical trials. The scientific innovation process of three infant formulae is described. Improvement in protein quality allowed to reduce the protein concentration in whey-based infant formula. Weight gain and BMI of infants fed those formulae corresponds to breastfed infants and is lower than in infants fed traditional …

Authors: Haschke F, Klassen-Wigger P
Marketing-driven innovation in the field of pediatric nutrition, in particular in the infant formula segment is not sustainable. New benefits of products must be scientifically proven and safety and efficacy of new formulae established in clinical trials. The scientific innovation process of three infant formulae is described. Improvement in protein quality allowed to reduce the protein concentration in whey-based infant formula. Weight gain and BMI of infants fed those formulae corresponds to breastfed infants and is lower than in infants fed traditional …

According to a recent article in USA TODAY, very few doctors with medical practice websites have gotten on the social media bandwagon because of privacy and time concerns. Yet the ones that do embrace this medium find it to be a valuable marketing tool. "Many people research information online, so it improves the patient experience and gives visibility for your practice," says Daniel Gilbert, CEO of Aurora Information Technology, a medical marketing, medical website design and medical logo design company. (Source: Healthcare IT News Press Releases)

Abstract  To evaluate the performance of different commercial assays for the detection of recent cytomegalovirus (CMV) in pregnancy,
the sensitivity and specificity of assays for CMV-specific IgM antibodies were compared. Routine specimens from pregnant women
were screened for CMV IgM using the Abbott AxSYM assay. Sera that were reactive according to AxSYM were further tested for
IgM by other commercial assays. In selected IgM positive samples a CMV IgG avidity assay (Radim) and virus isolation from
urine (shell vial) were also performed. The positivity rate for IgM anti-CMV by AxSYM was …

A trend toward using new oral cancer treatments instead of traditional intravenous delivery is challenging for some patients, who could face difficulties in paying for the drugs, and physicians, who are forced to adjust to new roles in cancer care, the New York Times reports. According to the Times, oral cancer medications “are the new wave in cancer treatment” and are “a step toward making cancer a manageable chronic condition.” Oral treatments, which currently account for less than 10% of all cancer medicines, are more convenient for patients because they …

This study investigated doctors’ use of and attitudes to probability and statistics with a view to informing undergraduate teaching.An email questionnaire was sent to 473 clinicians with an affiliation to the University of East Anglia’s Medical School.Of 130 respondents approximately 90 per cent of doctors who performed each of the following activities found probability and statistics useful for that activity: accessing clinical guidelines and evidence summaries, explaining levels of risk to patients, assessing medical marketing and advertising material, interpreting the results of a screening test, reading research publications for general …

Aurora Medical Design, a medical website design and medical marketing company, introduces the launch of the brand new University of California, San Francisco (UCSF) Department of Otolaryngology-Head and Neck Surgery, Division of Sleep Surgery website, http://www.sleepsurgery.ucsf.edu. (Source: Health News from Medical News Today)

Over the last several years, unprecedented numbers of men have elected to undergo robotically assisted surgery for prostate cancer in the belief that the less invasive approach would give them a better chance of maintaining normal sexual function and avoiding incontinence. Serving as a warning of how medical marketing and hype can get ahead of sound science, a large study found just the opposite. Between 2001 and 2008, robotically assisted minimally invasive prostate surgery jumped from 1% of all procedures to up to 60%, largely because of direct-to-consumer marketing suggesting …

(NaturalNews) Vaccine mythology remains rampant in both western medicine and the mainstream media. To hear the vaccination zealots say it, vaccines are backed by “good science,” they’ve been “proven effective” and they’re “perfectly safe.”Oh really? Where’s all that good science? As it turns out, there’s isn’t any. Flu vaccines (including swine flu vaccines) are based entirely on a vaccine mythology that assumes all vaccines work and no vaccines can be scientifically questioned. Anyone who dares question the safety or effectiveness of vaccines is immediately branded a danger to public health …

Day Assumes President’s Role and Helps Expand Connect Healthcare's Position as Leading Women’s Health Strategic Partner in Medical Marketing, Communications, and Education. (PRWeb Apr 7, 2010)
Read the full story at http://www.prweb.com/releases/2010/04/prweb3837154.htm (Source: PRWeb: Medical Pharmaceuticals)